About Lucro
Guided by Trust.
Driven by Results.
For over a decade, Lucro Investments & Securities has helped individuals, families, and businesses make informed financial decisions with confidence — building wealth that lasts, not just returns that glitter.
Established in Pune · Trusted Across India
Our Journey
How Lucro Came to Be — and Where We're Going
Every great firm begins with a simple but powerful belief. Ours began with the conviction that ordinary Indians deserve the same quality of financial guidance that was once reserved only for the wealthy.
Why Lucro was founded: When our founder began his career in financial services, he saw a consistent pattern — most people were being sold investment products rather than being given investment advice. The products served the advisor's commission, not the client's goals. Lucro was founded to change that.
The name "Lucro" is rooted in the concept of meaningful gain — not just financial returns, but the freedom, confidence, and peace of mind that comes from having your finances in order. We set out to build a firm where every recommendation is driven purely by the client's interest.
Over the years, we have grown from a small advisory practice in Pune to a trusted wealth management partner for over 800 clients across Maharashtra and beyond — professionals, business owners, retirees, and first-time investors alike.
Today, Lucro holds registrations as an Authorised Person with NSE and BSE, a registered Mutual Fund Distributor (AMFI ARN), and a registered member of MCX — enabling us to serve clients across equities, mutual funds, and commodities under one roof.
Our Mission
Helping clients achieve financial freedom through disciplined, goal-aligned investing.
We measure our success not by AUM but by how many of our clients are confidently on track toward their financial goals.
Our Vision
To become India's most trusted wealth advisory partner for the everyday investor.
A future where professional, unbiased financial advice is accessible to every Indian household — not just the elite.
Our Philosophy
Client-first, always. No exceptions.
Every recommendation we make, every product we suggest, every plan we build — it starts and ends with one question: Is this truly in the best interest of the client?
Our Milestones
A decade of growth, trust, and purposeful progress.
2013
Founded
Lucro Investments & Securities was established in Pune with a single mission — transparent, client-first financial advisory.
2016
First 100 Clients
Reached our first major milestone of 100 active clients — built entirely on referrals and personal trust, zero paid advertising.
2019
Services Expanded
Added portfolio management, retirement planning, and MCX commodity advisory. Obtained all SEBI-related registrations.
Today
800+ Clients
Serving 800+ clients across India with ₹100Cr+ in AUM managed, a 98% satisfaction rate, and a growing family of trust.
Leadership
Words From Our Founders
The visionaries behind Lucro — our philosophy, discipline, and the core values guiding every client decision.
"True wealth is built through discipline, structure, and strategic patience."
With over two decades in financial markets, Mr. Pratik Shah spearheads investment architecture and macro strategy at Lucro. His focus is on ensuring every portfolio is built with structural clarity, navigating volatility while maintaining strict alignment with each client's long-term aspirations.
"Operational precision and client trust form the backbone of lasting partnerships."
Mr. Parth Shah drives operational excellence, compliance, and wealth advisory execution. Dedicated to seamless client journeys, he ensures Lucro’s execution, research, and relationship management remain transparent, proactive, and tailored to modern wealth creators.
"The greatest value we offer is clarity — turning complexity into confident decisions."
Bringing 15+ years of advisory leadership, Mr. Aditya Shah concentrates on investor experience and tech-driven wealth solutions. He works closely with young professionals, family offices, and entrepreneurs to design flexible, goal-centric portfolios built to outperform across market cycles.
"Bringing a seasoned cross-border perspective to local wealth management."
With 10+ years of business and finance management expertise across India, Canada, and the United States, Mr. Dhiren Shah brings valuable global wealth perspectives, risk governance, and multi-asset exposure to Lucro’s executive board.
What We Stand For
Our Core Values
These four principles are not aspirational posters on a wall. They are the everyday decisions that shape how we serve every single client.
Integrity
No compromise. Ever.
We never recommend a product because it pays a better commission. Every piece of advice we give is something we would stand behind if you were our own family member. Our ethical standards are non-negotiable, in bull markets and in bear markets.
Transparency
No jargon. No surprises.
You will always know what you are invested in, why, how it is performing, and exactly what you are paying. We explain every decision in plain language, document it clearly, and never hide behind market complexity. Clarity is a right, not a privilege.
Client First
Your goals. Our priority.
Every strategy we build starts with one question: what does this specific client need? Not what is trending, not what is easiest to explain — what genuinely serves this person's unique financial goals and life situation. The client is never a transaction for us.
Long-Term Thinking
Wealth is built in decades.
We resist short-term noise, market panic, and speculative trends. True wealth is built through compounding discipline, not hot tips. We help our clients stay the course through volatility, think in decades, and build portfolios designed to endure market cycles.
"Values are not what you say. They are what you do when no one is watching."
Compliance & Trust
Registered, Regulated, and Accountable
Every registration Lucro holds is not just a licence — it is a commitment to operate with discipline, transparency, and full accountability to our clients and regulators.
National Stock Exchange
NSE AP0297104833
Authorised Person
Registered as an Authorised Person with NSE, enabling us to legally facilitate equity trading and advisory for our clients on India's largest stock exchange.
Bombay Stock Exchange
BSE AP0104460169954
Authorised Person
Authorised Person registration with BSE — Asia's oldest stock exchange — allowing Lucro to offer equity advisory and execution services across BSE-listed securities.
Association of Mutual Funds in India
ARN Holder 134098
AMFI Registration Number
Holds a valid AMFI Registration Number (ARN), authorising Lucro to legally distribute mutual funds and provide SIP advisory under the regulatory framework of SEBI and AMFI.
Multi Commodity Exchange
MCX
Registered Member
Registered with India's leading commodity exchange — MCX — enabling Lucro to provide advisory and facilitate commodity-based investments as part of a diversified portfolio strategy.
Your Investments Are Protected by Regulation
All investment activities conducted through Lucro Investments & Securities are carried out in full compliance with SEBI regulations, AMFI guidelines, and exchange-specific rules. Clients' funds are never pooled or held by Lucro — all transactions are executed directly through your linked broker/fund house accounts. We are audited, compliant, and accountable.
